Privacy Policy
This privacy policy outlines how Michael Trust Law, APC (“Michael Trust Law, APC” or “the firm”) collects, uses, and shares information from visitors to our website, www.michaeltrustlaw.com. While Michael Trust Law, APC does not currently fall under the California Consumer Privacy Act (CCPA) nor the California Privacy Rights Act (CPRA), the firm is committed to protecting your privacy and providing transparency regarding data collection practices.
Information Michael Trust Law, APC Collects
Basic Information
Name, email address, and telephone number, along with a description of your matter, and current or previous employer information, when voluntarily submitted through contact forms.
Declining to Provide Information
Michael Trust Law, APC needs to collect personal information to provide certain services. If you do not provide the information requested, Michael Trust Law, APC may not be able to provide these services.
Usage Data
Online identifiers, IP address, browser type, operating system, website navigation details, page views, demographics, log files, device information, and timestamps to analyze website traffic and improve user experience. This data is shared with third party vendors. Michael Trust Law, APC and our third party vendors, including Google Analytics, may use technologies and these various analytic tools and services to collect personal information automatically about you. This information may include your geolocation and the online identifiers, device information, and other online activity described herein. This information, as well as cookie and tracking pixel information (discussed below), is collected and sent by your device and/or its browser. Non-essential tracking technologies, including analytics tools and tracking pixels, are not activated until you have been given the opportunity to accept or decline their use through the cookie consent banner displayed when you first visit the site. Essential cookies necessary for the site to function may be set without your prior consent.
Cookie Data
Additionally, Michael Trust Law, APC may use cookies to track your website activity and personalize your experience; you can manage cookie settings through your browser preferences. A cookie is a small piece of data stored by your web browsers on the device you are using to browse this site. Cookies are used on this site to remember your user preferences and settings, personalize your experience, facilitate online advertising, and for security purposes. You may accept or decline non-essential cookies using the consent banner displayed on your first visit to the site, or by adjusting your preferences at any time using the cookie. If you choose to set your browser to opt-out of sharing some or all of this automatic data collection, some functionality, features, or parts of the site may not operate correctly.
Cookie Consent
When you first visit this site, a cookie consent banner will be displayed. Non-essential cookies — including analytics cookies used by Google Analytics and any advertising or tracking pixels — will not be activated unless and until you click “Accept.” If you click “Decline,” only essential cookies necessary for the site to function will be set. You may change your preferences at any time by clicking “Cookie Settings” in the footer of any page.
Tracking Pixels
Tracking pixels are sometimes called “web beacons” or “clear GIF’s” and are typically used to determine whether a webpage or email was accessed or opened, or whether certain content was viewed or clicked. Pixel data is often used to generate statistics about the usage of this site, and the overall success of any email or other campaigns.
How Michael Trust Law, APC Uses Your Information
To Respond to Inquiries
Michael Trust Law, APC uses your contact information to respond to your inquiries, provide customer support, and process requests submitted through our website.
Website Improvement
Michael Trust Law, APC analyzes usage data to understand website traffic patterns, identify areas for improvement, and enhance user experience.
Prospective Client and Client Communications
Michael Trust Law, APC uses your information to follow-up with your inquiry about using our services, and to communicate with existing and former clients using the information supplied.
Marketing Communications
With your consent, Michael Trust Law, APC may send you occasional newsletters or promotional emails about our services. If you have been a prospective client or are a client or former client, you have given your consent. You may opt-out if you wish as noted otherwise herein.
Sharing Your Information
Third-Party Service Providers
Michael Trust Law, APC may share your information with trusted third-party vendors, consultants, contractors, agents, and other third-party service providers who assist us in operating our website, such as analytics platforms or email/text marketing tools, web-plugins, and the like, but only to the extent necessary to perform their functions. As noted above, Michael Trust Law, APC uses Google Analytics, amongst other tools.
If Michael Trust Law, APC engages in a business transfer (the firm or is assets are sold, merged, etc.), or is in the process of obtaining financing or selling the firm, your information may be sold or transferred in connection with these activities.
Michael Trust Law, APC does not sell or provide your data, including mobile phone numbers, to third parties for promotional or marketing purposes.
Legal Compliance
Michael Trust Law, APC may disclose your information if required by law, court order, or to protect our legal rights.
Your California Privacy Rights
This section applies only to California residents. Michael Trust Law, APC is a business as defined under California privacy law.
For purposes of this section, “personal information” has the meaning given to it by California privacy law, and does not include information exempted from the scope of those laws. In some situations, Michael Trust Law, APC may provide a separate or different privacy notice to certain categories of California residents, which will be done by email to the specific California resident, or by publishing such notice on this site.
Under California Civil Code § 1978.83 (the “Shine the Light law”), a user of this site, who is a California resident, has the right to request certain information regarding our disclosure of personal information to third parties for their direct marketing purposes. This disclosure can be requested once per year, covering the time period of the preceding calendar year, and at no charge. If you wish to make such a request, please send your request using our Contact Form.
California law also provides California residents with certain other rights concerning their personal information. This section describes a) the categories of personal information, collected and distributed by Michael Trust Law, APC subject to California privacy law; b) your privacy rights under California privacy law; and, c) how to exercise these rights.
Per California law, Michael Trust Law, APC describes:
- The categories of personal information Michael Trust Law, APC may have collected about you and the categories of sources from which the firm collected your personal information in the section above called “Information Michael Trust Law, APC Collects”.
- The business and commercial purposes for which the firm collects this information in the section above called “How Michael Trust Law, APC Uses Your Information”; and the categories of third parties to whom the firm discloses this information in the section above called “Sharing Your Information”.
- The use of your information by third parties is for a business purpose as defined under California privacy law. Such use is considered a “sale” under California privacy law. Our third party vendors use your name, telephone number, email address, and a description of your matter to help manage information flow to give you the best possible service over the course of your work with us (“work with us” is defined as a prospective client or a current or former client). The use of this information could be considered a “sale”, even though it will not be used by the third party for promotional or marketing means.
To opt out of the “sale” of your personal data, please contact us using our Contact Form.
Records Retention
Michael Trust Law, APC only keeps your personal information for as long as it is necessary for the purposes set out in this privacy notice, unless a longer retention period is required or permitted by law (for example, during appeals, for tax and accounting purposes, or other legal requirements).
The firm will keep your information for seven (7) years, unless Michael Trust is still engaged with you as a client, in which case, the firm may keep the information until seven (7) years after the last matter has concluded.
Once Michael Trust Law, APC has no legitimate business need to process or retain your personal information, your personal information will either be deleted or securely stored separately from any other processing until deletion is possible.
Information Security
Michael Trust Law, APC has implemented reasonably appropriate technical and organizational security measures designed to protect the security of any personal information Michael Trust Law, APC processes. Notwithstanding these measures, no electronic transmission of information over the internet or information storage technology can be guaranteed to be 100% secure, and thus Michael Trust Law, APC makes no promises nor guarantees that hackers, cybercriminals, or other unauthorized third parties will not be able to defeat our security and improperly collect, access, steal, or modify your information.
Michael Trust Law, APC does its best to protect your personal information, transmission of personal information to and from our site, text messaging, and email services, all such transmissions from or to Michael Trust Law, APC are at your own risk. You are advised to only access our site, text messaging, and email from a secure environment.
Your Privacy Controls
- Opt-Out of Marketing: You can unsubscribe from marketing emails by clicking the “unsubscribe” link at the bottom of any email.
- Cookie Management: You may accept, decline, or modify your cookie preferences at any time by clicking “Cookie Settings” in the footer of any page on this site. You may also manage cookie settings through your browser preferences; however, using the site’s cookie settings link is the most reliable way to record your preferences.
- Do Not Track / Global Privacy Control: Some browsers and operating systems include a “Do Not Track” or “Global Privacy Control” (GPC) signal. This site recognizes and honors GPC signals. If your browser transmits a GPC signal, non-essential cookies and tracking technologies will not be activated for your visit. Standard Do Not Track signals, which are distinct from GPC and do not carry a uniform technical standard, may not be responded to in all cases.
Children’s Privacy
- Michael Trust Law, APC does not intentionally collect personal information from children under the age of thirteen (13). If you believe Michael Trust Law, APC has collected information from a child, please contact us immediately to request its removal.
- If you are under 18 years of age and reside in California, and have registered an account with us, you have the right to request removal of unwanted data that you publicly post on this site. To make such a request, please contact us using our Contact Form. Your information will not be publicly available; however, your information may not be completely nor comprehensively removed as it could still exist in backups or other parts of our information technology infrastructure.
Google’s Separate Privacy Policy & Terms: https://policies.google.com/technologies/partner-sites
Google’s Separate Policy on Safeguarding Your Data: https://support.google.com/analytics/answer/6004245?sjid=723129301420831197-NC
Michael Trust Law, APC is not responsible in any way and makes no warranties nor representations about how Google handles your data. Google is solely responsible for its data and data handling and safeguarding.
Changes to This Policy
Michael Trust Law, APC may update this privacy policy from time to time. Any changes will be communicated on this page without other notification.
Contact Us
If you have any questions about this privacy policy, please contact us.